Playboy.com to Launch Comprehensive Bachelor Party Service

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Source: Playboy.com

By: Company Press Release

(NEW YORK, NY) — Playboy.com, the preeminent online men’s lifestyle and entertainment destination, announced plans to create a bachelor party service within Playboy.com‘s network of sites. This forms a strategic alliance with #1 wedding Website The Knot.

The announcement was made by Kevin Mayer, CEO, Playboy.com. As part of the new service, Playboy.com will partner with The Knot ( www.theknot.com ), the leading online wedding resource, to help deliver the best in bachelor party content and tools to grooms and their groomsmen.

Playboy.com‘s bachelor party service will be the definitive and most comprehensive source of bachelor party planning tools, local resources, ideas, information and merchandise. To coincide with the bachelor party service launch — scheduled for this summer – the July issue of Playboy magazine will feature an article on bachelor parties by Christopher Napolitano.

“Playboy.com’s partnership with The Knot brings together two online leaders to fill a void in the marketplace,” said Mayer. “The wedding business is $50 billion annually, so the bachelor party market is a natural target for us. We are confident that The Knot’s experience in building a highly interactive and incredibly popular wedding site will be a huge asset in the development of Playboy.com‘s bachelor party service.”

“We’re happy to lend our expertise to one of most recognized global brands for men as Playboy.com launches this unparalleled service for bachelor parties,” says Michael Wolfson, co-founder of The Knot. “The Knot has always strived to create the most in-depth and comprehensive experience for the male to-be-wed audience. With nearly 20% of our audience being men, we are always looking for new ways to expand our reach and value to the groom and his guys. This partnership with Playboy.com is a great example of our strategy to partner with the best in each and every step in the wedding planning process.”

About Playboy.com

Playboy.com is a wholly-owned subsidiary of Playboy Enterprises, Inc. (NYSE: PLA – news), an international multimedia entertainment company. Playboy.com operates Playboy-branded Web sites targeting the entertainment and lifestyle interests of young men, including: Playboy.com ( www.playboy.com ), an advertising and e-commerce-supported Web site that offers a range of entertainment, information and e-commerce; Playboy Cyber Club ( cyber.playboy.com ), a subscription site featuring premium Playboy content and exclusive online events; the Playboy Store ( www.playboystore.com ), which sells Playboy-branded products; and Playboy Auctions ( auctions.playboy.com ), which auctions Playboy- branded merchandise and admission to Playboy events, and allows fans to auction their own Playboy memorabilia and collectibles. Playboy.com also operates Cyberspice.com ( www.cyberspice.com ), a site featuring premium adult entertainment under the Spice brand, and Rouze.com (www.rouze.com ), a vertical lifestyle destination blending content, community and commerce.

About The Knot

The Knot (Nasdaq: KNOT – news) is the leading online wedding destination and the premier wedding content provider worldwide on America Online and several other of AOL’s leading brands, located at www.theknot.com and at AOL keyword: weddings. Combining comprehensive content and an active online community with wedding-related commerce, the Company’s online sites provide extensive resources to help couples plan their wedding and future lives together as a couple.

The Knot also provides certain offline services to the wedding market such as a series of books with Random House’s Broadway Books, a semiannual gown magazine called Wedding Gowns, and Weddingpages, regional wedding magazines in over 50 U.S. markets. The Knot is based in New York and has several other offices across the country. The Knot has also expanded internationally, with joint ventures in Latin America and Europe.