PRVT is Very Encouraged by the Comments Made in Business Week By Grupo Prisa’s CEO.

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Source: Private Media Group Inc.

By: Company Press Release

(BARCELONA, Spain) — Private Media Group, Inc. (Nasdaq: PRVT – news) worldwide leader in premium-quality adult entertainment products, services and Internet content, today stated that the comments made by Grupo Prisa’s Chief Executive Officer in the European edition of Business Week July 10th are very encouraging.

The article states that: “Grupo Prisa will invest $200 million over the next two to three years in Internet projects and that they are talking to Telefonica about a Latin Internet partnership with Telefonica’s subsidiary Terra Networks.”

The article, see link www.businessweek.com/2000/00_28/b3689203.htm, goes on to state that: “In Spain EL Pais Web site, www.elpais.es, is No.2 behind Terra Networks in page views and visits. But Spain’s 3 million Internauts don’t compare with the 10 million Spanish speakers online in the U.S. or the 13 million in Latin America.”

Berth Milton CEO of Private Media Group commented: “Private Media Group has a four year exclusive adult content agreement with Grupo Prisa’s Internet portal www.inicia.com and the comments made in this article with regards to the expansion of their Internet interests are very encouraging, which will be very beneficial to Private Media as our content will be available to a much wider audience.”

The leading publicly-quoted adult entertainment company in the world, Private Media Group Inc., is the founder of the globally established brand name ‘Private’ and has positioned itself in the marketplace with a visionary management strategy that combines both New Economy (Internet, multimedia, e-commerce) and Old Economy (videos, magazines) business models. Maintaining a total adult lifestyle philosophy, this is reflected in the Company’s broad range of products and services, both proprietary and licensed, and its strategic policies of development, diversification and acquisition.

For more information, visit the Company’s corporate Web site at www. prvt. com.

This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company’s current judgements of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

For further information, please contact: In Barcelona, Spain: Johan Gillborg of Private Media Group Inc., +34-93-590-7070, johan@milcap.es; or In London, England: Adam Reynolds of Hansard Communications.Com, +44-207-840-7782, adam.hansard@clsholdings.com.