Source: Hodder Media
By: Company Press Release
(HUNTINGTON BEACH, CA) — Sportsheets® and its new brand, Sex & MischiefTM, has taken home nominations in three leading categories for the upcoming 2012 XBIZ Awards, having been recognized in the BDSM Pleasure Products Company of the Year, Marketing Campaign of the Year, and Excellence in Product Packaging categories.
The BDSM Pleasure Products Company of the Year award is reserved for manufacturers whose brand lineup caters to niche markets, and Sportsheets’ work to create fun, friendly and easy-to-try fantasy items strategically straddles the line between the mainstream and fetish product realms. The original Sportsheet sexual positioning and restraint system remains one of the most popular – and top selling – bedroom fantasy accessories since its debut more than 20 years ago.
“We are honored to be recognized for our hard work in this sector of the adult retail market,” Sportsheets CEO Tom Stewart said. “Sportsheets was founded on mainstreaming fantasy play with top quality products that consumers of all sexual lifestyles can – and do! – try, and it’s a pleasure to have been nominated by our friends and colleagues.”
Sportsheets’ acclaimed “Sex & Mischief”Tm (S&M) collection of fantasy-play accessories was named for its stellar product packaging and accompanying marketing campaign comprised of high-fashion imagery and display designs that set an industry precedent following the brand’s July ANME Founders Show debut.
“Sex & Mischief took months of development and having these nominations under our belt has validated all of our hard work,” Sportsheets Vice President Julie Stewart said. “S&M features the best marketing campaign Sportsheets International has ever launched – and this nomination shows the industry agrees!”
Sex & Mischief’s advertising and merchandising campaign features black-and-white Vogue-like photography inspired by mainstream designers whose products reflect the same air of sophisticated glamour. Slatwall signage, hanging posters, Sportsheets’ famous digital video frames, and other unique promotional tools were designed to help stores truly showcase what makes the brand a game-changer in adult retail.
The 2012 XBIZ Awards – its 10th anniversary event – is slated for Jan. 10, 2012, in glittery Hollywood, Calif. More event details, including how industry members can vote for winners in each leading category, are to come.
Sex & Mischief is one of four highly anticipated new brand items now shipping – including Tease the SeasonTM, XOXO2UTM – Sportsheets Inspired Romance, and Do it GamesTM.
For more information, please visit sexandmischief.com/, email info@sportsheets.com, or call (800) 962-4606.
Sportsheets International® has helped ordinary couples find new pleasure and explore new positions together with specialized “relationship tools” since 1995, when the Sportsheet Bondage Bed SheetTM sexual positioning and restraint system broke into the market. The company now offers more than 300 specialty items, including the Sportsheets Premium restraints, sexual positioning products, and strap-on harnesses; the ManboundTM collection for gay couples; Naughty Night Out® bachelorette line; Tease the SeasonTM Christmas novelties; XOXO2U Collection of Sportsheets-inspired romance; and the award-winning Sex in the Shower® collection. All of the company’s brands individually and collectively support its goal of Keeping Couples Connected!®”
For more information, please visit Sportsheets.com.
