Source: Adult Industry News
By: Company Press Release
Like every successful businesswoman, Bree Mills understands how to produce the best content for the dollar. And, like every renowned artist, she knows how to find the right story to keep her fan base coming back for more.
“My content is a real mix of data driven decisions and creativity,” the head of production explains. “I sit on a lot of data and I have a whole team at Gamma that studies what people want.”
Incidentally, she gets personally involved with her audience.
“I speak with customers and porn fans, so I use that intelligence to fuel my ideas. But I try not to let the data override the creativity. It ends being a good balance.”
To what extent does fan response drive future productions?
For an “ongoing series” it has tremendous value, the writer/director insists. What’s more, fans can be co-authors of a Gamma Films production.
“Girlsway is very involved in member feedback and sourcing ideas for our stories,” Bree says, and insists her finger is “always on the pulse of how our fans are reacting to content.”
Usually she will produce a full season of a series then get feedback. But with Gamma Films’ new online imprint, Adult Time, changes are occurring. Now the company puts out “pilots of concepts so we can start getting feedback from members right away.”
The result has an “impact on subsequent episodes that we shoot,” Bree adds, “so that we can start building an audience, build engagement, [then] refine our series.”
It’s a partnership of sorts; everyone is “shaping the content together.”
Speaking of content, Bree considers herself to be “a pop culture vulture.”
“I’ve watched a lot of films, read a lot of books, and watched a lot of television. It’s in my genes.”
She explains that inspiration for a project comes for many sources and likes to quote Pablo Picasso, “Good artists copy and great artists steal.”
For Bree, a concept can emerge from anywhere like “a frame of a film” she might remember. Essentially, she says, “I allow my respect for pop culture to influence the way that I work.”
Interestingly, Bree Mills doesn’t consider herself to be a pornographer who learned her craft in the business. “I’m an outsider. I came in and crashed it in many ways,” she says.
Her female characters reflect her self-asserting attitude.
In Pure Taboo films there is “strength in the female characters that is relatable to a lot of female viewers,” Bree comments. Consequently, the feedback she gets convinces her women “find porn very empowering” because her narratives present “something other than just a stereotypical portrayal of a woman as a sex object” that is characteristic of the industry.
Admitting that people may not understand exactly what she is doing with a film or a series, Bree is undaunted.
“I do it because that’s the pull that I’m receiving creatively or the direction I’m going.” In other words, she follows her instincts.
Lastly, the Boston native offers an assessment of her artistic focus as a director.
“The sex is the last thing I’m thinking about,” she says. “I’m thinking about how to build the tension, build the narrative, how to develop the characters. If I have done my job right, I’ve gotten into the actors’ heads, they will carry out the scene with their own experiences.
“They know how to have sex. If can get them to have sex in their characters, it will be a good scene and secondary to the story.”
Then she summarizes her goal.
Create a “good enough story that people can watch all the way through, are left thinking about it, and are amazed that we can do a story that is really interesting.”
Bree Mills ends with “I think that is completely possible.”
The AVN award nominations validate her point.
