Playboy.com Invites Fans To Play Ball!

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Source: Playboy.com

By: Company Press Release

Starting today, fans who log-on to Playboy.com will have a chance to take a swing at the "Big Leagues" with the Playboy.com Fantasy Baseball Challenge (fantasysports.playboy.com/baseball/intro.asp).

Powered by STATS, Inc, the world’s leading sports information provider, the free Playboy.com fantasy game challenges fans to manage a unique six-team roster throughout the entire 2001 baseball season. Unlike traditional fantasy baseball games, which rely upon the sum performances of individually selected players, the Playboy.com Fantasy Baseball Challenge employs a distinctive strategy utilizing team totals. Those proving they can step up to the plate best have the chance to win numerous weekly prizes, with exclusive Playboy prize packages awarded to the best overall players in the first and second halves of the season.

In the league’s easy to play format, fantasy managers 18 years of age and older will assemble a team featuring their best combination of six Major League franchises from the six pre-assembled groupings on the Playboy.com site (for a total of one team from each of the six groups). Progress will be tracked based on each team’s real-life performance, and a complete scoring system will be provided on the Web site. Teams can be traded for other teams at any time, with each week’s trading deadline at 11:59 pm/ET Sunday. There will be one weekly winner throughout the entire season, and grand prize winners named at the All-Star break and end of the regular season. Players can check their standings at any time by logging-on to the site throughout the duration of the season.

Full rules, regulations, and a complete list of weekly and grand prizes can be found at: fantasysports.playboy.com/baseball/intro.asp

About Playboy.com

Playboy.com; a wholly-owned subsidiary of Playboy Enterprises, Inc. (NYSE: PLA – news), an international multimedia entertainment company; is the #1 lifestyle and entertainment destination Web site for men. Playboy.com operates Playboy-branded Web sites targeting the entertainment and lifestyle interests of young men, including: Playboy.com (www.playboy.com), an advertising and e-commerce-supported Web site that offers a range of entertainment, information and e-commerce; Playboy Cyber Club (cyber.playboy.com), a members-only subscription site featuring premium Playboy content and exclusive online events; the Playboy Store (www.playboystore.com), which sells Playboy-branded products; and Playboy Auctions (auctions.playboy.com), which auctions Playboy-branded merchandise and admission to exclusive Playboy events, and allows fans to auction their own Playboy memorabilia and collectibles. Playboy.com also operates Cyberspice.com (www.cyberspice.com), a site featuring premium adult entertainment under the Spice brand.

About STATS, Inc.

STATS, Inc. is owned by News Corporation (NYSE: NWS – news). With over 20 years of experience in sophisticated sports data collection, processing and distribution – STATS is the nation’s leading sports information and statistical analysis company. STATS provides exclusive information and data from its proprietary databases to fans, professional teams, print and broadcast media, software developers and interactive service providers around the country. STATS is also the industry’s leading fantasy sports game management firm and the publisher of 11 pro sports annuals and two all-inclusive baseball encyclopedias. STATS, Inc.’s strategic partners include FOX Sports, ESPN, MSNBC, Univision, The Sporting News, EA Sports, Fleer, Topps and the Associated Press.

Contact:

Laura Sigman

Playboy.com

212-261-5019

lsigman@playboy.com