Source: Playboy.com
By: Company Press Release
(NEW YORK, NY) — Playboy.com, Inc., the wholly owned subsidiary of Playboy Enterprises, Inc. (NYSE: PLA – news) and the preeminent online men’s lifestyle and entertainment destination, today announced the formation of a strategic alliance with Lycos.
Under the agreement, Playboy.com and Lycos will create a Playboy Channel within the Lycos Network that will include selected Playboy.com content highlights and PlayboyStore.com merchandise. The parties will also develop My Playboy, a branded version of the My Lycos personalized start page. In addition, Playboy.com will feature daily news stories from Wired News, part of the Lycos Network.
The scope of the relationship will impact all of Playboy.com‘s revenue streams, which include advertising, subscriptions and e-commerce.
“We’re excited to work with Lycos, a global leader in content and commerce, and plan to leverage that leadership to reach an expanded audience for Playboy.com and drive traffic to the site,” said Christie Hefner, Chairman of Playboy.com. “Playboy.com’s powerful brand and content make us the ideal partner to help Lycos further reach the 18-34 male demographic.”
About Playboy.com
Playboy.com; a wholly-owned subsidiary of Playboy Enterprises, Inc. (NYSE: PLA – news), an international multimedia entertainment company; is the #1 lifestyle and entertainment destination Web site for men. Playboy.com operates Playboy-branded Web sites targeting the entertainment and lifestyle interests of young men, including: Playboy.com (www.playboy.com), an advertising and e-commerce-supported Web site that offers a range of entertainment, information and e-commerce; Playboy Cyber Club (cyber.playboy.com), a members-only subscription site featuring premium Playboy content and exclusive online events; the Playboy Store (www.playboystore.com), which sells Playboy-branded products; and Playboy Auctions (auctions.playboy.com), which auctions Playboy-branded merchandise and admission to exclusive Playboy events, and allows fans to auction their own Playboy memorabilia and collectibles. Playboy.com also operates Cyberspice.com (www.cyberspice.com), a site featuring premium adult entertainment under the Spice brand.
