Mainstream curiosity around hotwifing grows as Ethical Non-Monogamy enters the spotlight

LOS ANGELES (April 8, 2025) – Vixen Media Group’s newest adult site, WIFEY, was recently mentioned on ABC’s long-running daytime talk show The View, marking a major moment of mainstream visibility for the hotwifing lifestyle. While brief, the segment – titled “How Is ‘Hotwifing’ Trend Saving Marriages?” – highlighted just how much public interest in Ethical Non-Monogamy (ENM) is growing and how many questions still surround it.
As attention around ENM and partner-sharing expands, WIFEY is helping spark a wider cultural dialogue and bringing awareness to a dynamic that’s more common than many might realize. At its core, WIFEY is a platform that captures real couples who have chosen to embrace consensual partner-sharing as part of their love story.
With a documentary-style approach, WIFEY goes beyond the surface, featuring candid, unscripted interviews that allow viewers to connect with the real individuals behind each story and create space for meaningful storytelling that brings greater clarity to the lifestyle. Among the couples featured in WIFEY’s launch, VMG contract star Serenity Cox and her husband, Mr. Cox, offered their perspective. Serenity shared, “I think there are a lot of people out there who have various fantasies, kinks, and fetishes, and there are also a lot of people who say that that’s not okay. I feel like if somebody sees us—having a very healthy relationship, leaning into our fantasy sex life, enjoying our kinks and this pleasure, but still having a healthy relationship and being normal people—it shows that maybe it’s okay. You can also explore this. This is a real way that you can live.”
With mainstream media beginning to explore topics like hotwifing more openly, WIFEY remains dedicated to representing committed couples with the nuance and respect they deserve. The platform continues to break new ground in adult entertainment by centering genuine relationships and modern love, fostering informed conversation and encouraging deeper understanding of the growing community.
To learn more, visit the WIFEY press page and follow WIFEY on X and Instagram for exclusive updates. For more information about Vixen Media Group, visit vixengroup.com.
About Vixen Media Group
Founded in 2014 and based worldwide, Vixen Media Group is the premier online destination for exclusive and luxury adult content. Featured in Rolling Stone, Forbes, The Daily Beast, BuzzFeed, Men’s Health, Vice and other outlets, Vixen Media Group’s network of branded websites has more than 30 million visitors each month with more than 11 million Instagram followers. Its innovative studios – Vixen, Blacked, Tushy, Deeper, Slayed, Milfy and WIFEY – have earned more than 300 awards. To learn more, visit vixengroup.com.
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MEDIA CONTACT: Brian S. Gross | BSG PR | 818.340.4422 | brian@bsgpr.com | @bsgpr