Source: Adult Industry News
By: Rich Moreland
A trip to the AVN trade show reveals that today’s adult industry is a collection of delivery platforms. From cam girls to sex toys, the internet drives porn these days.
Billy Watson, famed director for the online IR powerhouse Dogfart (DF), is now making his individual mark in adult’s competitive cyberspace market. To be sure, he has the credentials, receiving a Best Director for Web Channel/Site nomination at this past year’s AVN awards.
After a seventeen-year partnership, Billy is not without gratitude for his time with DF. The company “allowed me to create my affiliate program, FabulousCash, as well as my website, FinishesTheJob.com,” Billy recalls.
“I loved working for DF. The producer is a great guy and still a great friend. It was just time to move on…for both of us. And we did so in a friendly, seamless transition. And I am proud of all the attention I got there as their director,” he adds. But he had to face reality.
“I was a gun for hire; I didn’t own any of that content,” Billy says. And I just couldn’t do both–shoot for DF and run FabCash–so I made a big decision…the long money over the short.”
That meant a change in direction with innovative websites.
“I started with ManoJob in 2006. We immediately added TheDickSuckers and MrPOV, because that was the trend/business model then,” he says. But as we know, trends are unforeseeable and ten years in adult is a lifetime technology-wise. “If I could start over,” he remarks, “I would have created one site and updated it three times as much.”
Are MrPOV, Dicksuckers, and Mano under the Fab Cash umbrella?
“They are, indeed,” he responds. “And we’ve created a fourth site that houses those three websites to make things easier for the end user: FinishesTheJob.com.
“That’s our niche. One of the most frequent e-mails I get from my members goes something like this: ‘Dear Billy, Are all the guys in Porn Valley gay? Why do they have to masturbate to finish? If I was with Madelyn Monroe, I sure wouldn’t need to jack off to cum!”
“And you know something?” Billy continues, “ninety-nine percent of the adult content produced in Porn Valley is just that — a guy finishing the job, so to speak,” which is not what happens with his product.
Incidentally, Billy Watson is not the outdated stereotype of the Porn Valley pornographer.
The native Chicagoan worked for a time in Arizona. A relocation to Texas “for a stockbroker gig” followed before attending graduate school in Northern California. There was a brief return to Arizona “for more civilian work before getting into the Smut Biz in 2002,” he explains.??
I covered Billy a few years ago on a Dogfart set. Considering he had an editor and make-up artist at the time, have things changed now?
“I am pretty much a one-man operation,” he states. “I have a coder/techie who’s part-time, and a business partner I answer to. I’m in the deep-end of the pool with full confidence that I’ll make it pay off.”
Billy”s business model is strictly online. He”s not into DVDs and doesn”t see them in the cards he holds. “I’m planning to offer my product on the streaming services like AEBN and HotMovies. They’ll be packaged there to appear like DVDs.”
Likewise, he is not into features, at least not now.
“Never say never, but I’m a run-and-gun gonzo guy. If I want to watch feature films, I’ll watch anything besides pornography. No disrespect to the fine folks who create features, but that ain’t my gig,” Billy declares.
Referencing the DF shoot with Madelyn Monroe I visited, I want to know what makes the Billy”s product unique.
“The experience I want my member to have,” he begins, is a personal encounter that is everything “short of sending the model to my member”s home to engage in one of the three sex acts [depicted on the sites].” Billy wants his audience to think of it this way. “Madelyn Monroe is jacking you off; Madelyn Monroe is giving you head; you’re lucky enough to bang Madelyn Monroe.
“That pretty much sums up my content. Now, whether or not I actually achieve that is purely subjective; however, one thing’s certain: our models finish what they’ve started…and objectively, that sets my sites apart” from the others.
That basic spin on the traditional porn model is what makes Billy Watson”s FinishesTheJob.com a go-to website.
