Source: AdultChamber News
By: Company Press Release
If you are in the adult industry, you can’t afford to miss the 2011 AEE seminar program. Theyre all about staying on the cutting edge of the industry and surviving these extremely challenging economic times. Featuring all-star panelists and industry experts, the AEE seminar series delivers business and consumer trends, marketing tips, and burning industry topics information you need to grow your business and maximize profits.
Thursday, January 6
Product Diversity & Niche Markets
Adult entertainment is made for an enormously diverse audience. Identifying, selling and marketing the right products for your existing customers and attracting new ones is vital in todays competitive marketplace. Gay/lesbian content, ethnic product, fetishes and a variety of sub-genres are some of the areas being explored in this session.
Buying & Selling Adult Toys & Novelties
The variety of adult toys and novelties continues to grow
Embracing the latest technology, meeting ever more specific needs and expanding its presence in mainstream households. Leading retailers, distributors and manufacturers discuss the latest products and trends as well as tips on merchandising and selling in both brick-and-mortar and online outlets.
Friday, January 7
In the Company of Women
One of the shows most popular seminars, this session focuses on women in adult entertainment. Women are a powerful force in the industry – from their growing numbers as consumers to their roles as directors, producers and company CEOs.
Arthur Schwartz Legal Seminar: Recent Developments in Adult Law
This always valued and informative session will once again explore recent developments in obscenity, zoning, labor law and bookkeeping requirements that impact your business. In addition to these legal updates, the subsequent interactive discussion allows attendees to ask questions about important industry issues affecting their businesses. Sponsored by the Free Speech Coalition.
The China Syndrome – Like it or not, the Chinese are entering the American sex toy market, which has some manufacturers in a panic, and some retailers looking forward to greater profit margins and a larger selection of products. After years of doom-and-gloom predictions and coordinated efforts to keep Asian competitors at bay, has the Free Market finally prevailed over the fear market? A roundtable discussion between retailers, distributors, and manufacturers will hash out the pros and cons of foreign competition, and reveal strategies to remain profitable in the inevitability of a globally competitive market. As the Chinese say, May you live in interesting times.
Saturday, January 8
Digital Evolution: Advancing Your Business Model Through Technology
In understanding the latest technologies used to deliver content, process payments and develop partnerships, you can effectively adjust and expand your business model to reflect the changing business environment. This seminar explains how the latest advances can work for you.
Selling Through Social Networks: Making the Web Work for you
In today’s world of Facebook and Twitter, communicating with your customers can be a 24/7 job. Attractive user-friendly websites are only the beginning. Get tips on generating traffic, buying media and relationships with search engines and how to effectively reach customers through social networking sites.
$ex Ed – as the couples-friendly boutique continues to supplant the traditional adult book store, education is one of the key elements in transforming both your image and your customer base into a more profitable model. In order to help you with your homework, we’ve assembled an impressive panel from some of the leading designers and retailers who have pioneered in-store and online education for their staff and customers. Be prepared to take notes as they lay out their syllabus for success when it comes to higher (and hired) education. There will not be a pop quiz at the end of this panel.
Click Here to view a full seminar schedule.
To participate as a speaker please contact Carrie Dieterich at cdieterich@entmerch.org
Register Now & Save
Don’t miss the comprehensive AEE seminar series! Early bird registration is only $125. Register Online and enter registration code 109H or call 888-421-1107.
