Source: AVN Media Network, Inc.
By: Company Press Release
Top 10 Reasons to Exhibit at Erotica LA 2009
1. Immediate Cash Sales
An intensive marketing campaign has been launched focusing on a wide spectrum of consumers who embrace everything erotic. Plus, shopping incentives such as Erotica Bucks and Discount Coupons are offered to encourage consumers to buy exhibitors’ products and services.
2. Expansive Media Coverage
Over the years, Erotica LA has received immense mainstream news and press coverage, including the Los Angeles Times, ABC News, MSNBC News, Fox 11 News, G4 TV and CBS News. PR efforts have been in effect to attract even more media attention in order to drive a greater number of consumers to the show.
3. Positive Brand Identify
With a strong brand, you don’t have to sell nearly as long or as hard because customers know what to expect. Erotica LA allows you to build your brand to over 40,000 consumers.
4. Impressive Show Floor
In 2008, the show floor was changed in order to give equal exposure to both the X Zone and Sensual Zone. This layout allows the consumer to comfortably peruse the aisles to shop and meet their favorite stars while creating maximum visibility for all our exhibitors.
5. Unparalleled Entertainment
To deliver the maximum consumer experience, Erotica LA has unparalleled show features including: The 4th annual F.A.M.E. Awards, the new Miss Erotica LA pageant, Naughty Couples’ Games by Party Gals, Power 106’s Sexy Girlfriend Contest, the Pleasure Chest Learning Center, and the very first Live Adult Memorabilia Auction.
6. Instant Consumer Feedback
Conduct a consumer survey. Collect consumer data. Promote your latest product and services. Invaluable direct consumer feedback allows you to optimize your brand performance and profitability. The informal time you spend in your booth helps to get you acquainted with targeted consumers (and competition).
7. The LA Weekly
With a circulation of 220,000 readers each week, the LA Weekly is the premier information source in Los Angeles featuring the best in shopping, entertainment, food, culture and news. Through print ads, banners on LAWeekly.com, targeted email blasts, text messages and street team efforts, the partnership is sure to be a success.
8. Couples Friendly Radio
Drive time radio spots, Erotica LA ticket give-aways, online contests, and celebrity interviews will begin shortly on Los Angeles top radio stations: KROQ and Power 106. Plus, this year, we have added 98.7 (formerly Star 98.7) to our radio buy in order to attract more women and couples to the show.
9. Expanded Outdoor Media
We’ve increased the number of billboards and extended the schedule for outdoor media. Over 100 outdoor billboards and bus shelters are scheduled for May 1 June 13. Look out for Erotica LA on Lamar and CBS media boards throughout the greater Los Angeles area with a target focus on high-income neighborhoods.
10. Powerful Digital Media
The new Erotica-LA.com has launched, presence on social media outlets has increased, and an affiliate manager has been hired. Currently, Erotica LA has increased visibility on Myspace, Facebook, AVN and Twitter. Plus, starting in May Erotica LA’s online exposure will increase through partnerships with various mainstream media outlets.
Contact Steven Komarnitsky at 818.718.5788 x114 or steven.komarnitsky@AVN.com
