Source: TLA Entertainment Group
By: Company Press Release
(PHILADELPHIA, PA) — TLA celebrates the female form in all her glory, as one of the foremost video retailers on the Internet enters 2006 with the launch of TLARaw.com, a new Web site and catalog that shines the spotlight on the ladies – with or without costume.
Lovers of skin and sex will enjoy a selection of thousands of DVDs, boxed sets, calendars, books and novelties, ranging from Hollywood movies with naked starlets to the hardest of hardcore DVDs.
TLARaw.com: TLA officials announced the new site to the public on January 5, 2006, on the first day of the Adult Entertainment Expo (AEE) in Las Vegas. With more than 10,000 titles, it is one of the largest on the Internet, offering the complete libraries of many major studios. Some of its newest releases include Wicked’s three new 4-hour boxed sets and Devils Film’s 50 Guy Cream Pie 2-Pack.
The site is also working with leading adult studios and filmmakers to create exclusive offers, like the Jules Jordan 3-Pack, a collection of his early masterpieces: Heavy Metal, Bottom Feeders and DNA: Deep in Ass. Eager to embrace new technologies, TLARaw.com is also offering the first adult UMD, Virtual Lap Dances 1, from Bouncy Pictures.
The Web site is arranged into four areas: Non-Adult DVDs, Adult DVDs, On-Demand, and Novelties:
The Non-Adult DVDs area is a specialty of TLARaw.com, designed for those who like their skin not too extreme. It’s headlined by the Japanese exploitation classic, the Pinky Violence Collection, and features such titles as AVN Best Mainstream Adult release nominees Anatomy of Hell and Arakimentari, released by Tartan Video and distributed by TLA Releasing.
The area is arranged into several sections led by Celebrity Skin, with general films like Broken Flowers and Normal Life that feature naked actresses; each listing comes with a TLARaw.com exclusive “skinopsis” of the nude scenes. Other sections are Cult Favorites (the Night Porter) and Skingoria, where blood and lust reign side by side (the Devil’s Plaything).
The heart and soul (and other body parts) of TLARaw.com is the Adult DVDs area. Lining the contents page are studio indexes, special offers, and various top ten lists to choose from. Sections include special interests like Anal, Legal Teens, Anime and Gonzo, or general interest like Boxed Sets or Latest Releases.
Aligned to that is the On-Demand section. Launched in summer 2005, TLA On-demand has become one of TLA’s most successful recent ventures. It offers three video streaming options for adult DVDs:
* Pay-per-minute: Customers pay for the time they watch, either by minute or in a block of time;
* Streaming rental: Customers purchase a set time period to stream adult films as often as they like;
* Downloads: Customers downloads films onto their computer for 30 days.
The final section, Novelties, offers a toy chest of hundreds of brand name and generic items of all kinds.
Web Launch Promotions: Four special promotions will help launch the site in January and February:
* TLA Raw Drawing at AEE: During the AEE, fans are invited to visit the TLA Raw booth (#1077) and enter a drawing to win a Panasonic Home Theater System and ten 2006 AVN Award-winning DVDs.
* Hot Storm HD-DVD Contest: Anime producer Hot Storm has released their first HD Anime DVDs, Arisa, Vol. 1 and 2, so TLA Raw is having a contest to give away an HD-DVD player. Anyone who buys any Hot Storm title during January on the site will automatically be entered, or they can sign up by filling out a form on the site – no purchase is necessary.
* Sensational Gangbangs: Anyone who buys a DVD from Sensational Video on the site in January will receive a copy of Gangbangers 4 for free. See the site for details.
* Zero Tolerance in February: During February, anyone who buys a Zero Tolerance Entertainment title gets another title from the studio free. See the site for details.
TLA Raw Catalog:
Accompanying the Web site is the 48-page full-color catalog, with more than 500 titles and featuring Sophia Rossi, star of Jenna Jameson’s directorial debut the Provocateur, on the cover. Originally published in 2004 under the TLA Video banner, the catalog sports a new name and mirrors the Web site by beginning with 20 pages of less graphic sections, like Celebrity Skin (Bolero), Cult Favorites (Caged Heat) and Skingoria (House of 1,000 Corpses). From then on it’s full-scale sex with pages devoted to the 2006 AVN Award Nominees, Gangbangs, Mature Women, Interactive DVDs, European, and more.
The TLA Raw catalog comes out five times a year with a run of more than 350,000 issues. Those who would like to receive a copy can sign up online at TLARaw.com and follow the link at the bottom of the page. They can also call 1-800-333-8521 or write TLA Entertainment Group, 234 Market Street, 4th Floor, Philadelphia, PA 19106.
Making it Raw:
Spearheading the creation of TLARaw.com is Managing Editor Vanessa Keegan, who took the position in 2002 and began publishing the catalogs. “The catalogs proved so successful that we wanted to create a place on the Web where our customers could feel right at home, surrounded by all things skin,” said Keegan. “Our old site at TLAVideo.com had just a bit too much respectability for them. We wanted our own place full of skin and sex and no shame!”
The creation of TLA Raw marks the culmination of five years’ effort by TLA to stake a claim in the straight adult entertainment industry. Since 1998, TLAVideo.com has had a gay adult section that is acknowledged as the undisputed Internet retail leader, winning the Cybersocket Award for Best Retail Site five years in a row.
In 2001, TLA added a small straight adult site that grew gradually, but when Keegan took over, it began to establish credibility. Under the guidance of Vice President of Marketing Richard a. Wolff and Editorial Director Teresa Slackway, within three years Keegan built the division into a multi-million-dollar business, arranging Web site promotions with Wicked Pictures, 3rd Degree and Red Light District and arranging live promotional personal appearances with Sunset Thomas, Aria and Gina Lynn. Last year as a demonstration of her growing prestige, Keegan was invited to participate in the opening panel of the 2004 Adult Entertainment Expo.
