Rick’s Launches CouplesTouch Swingers Site Affiliate Program

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Source: Rick’s Cabaret International, Inc.

By: Company Press Release

Rick

(HOUSTON, TX) — Gentleman’s nightclub operator Rick’s Cabaret International, Inc. (NASDAQ: Rick) today launched an affiliate program for CouplesTouch.com, its nationwide adult online matchmaking service that caters to people in the “swingers” lifestyle.

Webmasters can begin promoting CouplesTouch.com by joining the affiliate program at SwingClick.com. The Couples Touch Affiliate Program terms include a 25% recurring monthly commission on all paid memberships with monthly payouts.

CouplesTouch.com provides a secure meeting place for the rapidly increasing number of people around the country who are involved in this alternative lifestyle choice. The site has experienced rapid growth since its inception in 2002, and we’ve decided to take it to the next level with an Internet-based affiliate program,” said Travis Reese, Rick’s Cabaret VP of Technology.

CouplesTouch.com has a current membership base of approximately 45,000 active members, processing about 8,000 logins per day or six logins per minute. “We are confident that we’ll see a dramatic increase in our membership base as we begin working with a select group of first class affiliate webmasters, said Shane Dodson, Market Director for Couple’s Touch.

About Rick’s Cabaret Rick’s Cabaret International, Inc. (NASDAQ: Rick, Ricks.com) operates upscale adult nightclubs serving primarily businessmen and professionals that offer live adult entertainment, restaurant and bar operations. The company owns, operates or licenses adult nightclubs in New York City, New Orleans, Houston, Minneapolis and other cities under the names “Rick’s Cabaret,” “XTC,” “Club Onyx” and “Hummers.” No sexual contact is permitted at any of these locations. Rick’s Cabaret also owns the adult Internet membership Web site, CouplesTouch.com, and a network of nine online auction sites for adult products under the flagship URL NaughtyBids.com. Rick’s Cabaret common stock is traded on the NASDAQ SmallCap market under the symbol Rick. For further information contact IR@Ricks.com.

Forward-Looking Statements:

This press release may contain forward-looking information within the meaning of Section 21E of the Securities Exchange Act of 1934 that involves significant risks and uncertainties, and is subject to the safe harbors created by this section. Important factors that could cause actual results for Rick’s Cabaret to differ materially from those indicated in this press release include the risks and uncertainties as to the future operational and financial results of our Web sites, conditions relevant to real estate transactions, the future operational performance of our partners, the laws governing the operation of adult entertainment businesses, competitive and economic factors, dependence on key personnel and the ability to manage operations. Rick’s Cabaret has no obligation to update or revise the forward-looking statements to reflect the occurrence of future events or circumstances. Please refer to the documents Rick’s Cabaret files from time to time with the Securities and Exchange Commission, in particular the most recent quarterly reports on Form 10-QSB and annual report on Form 10-KSB, which are available at the Company’s website, Ricks.com.

Contact for further information: Allan Priaulx, 212-338-0050, IR@Ricks.com