Playboy.com Launches Playboy Bachelor Party

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Source: Playboy.com

By: Company Press Release

(NEW YORK, NY) — Playboy.com, the leading men’s entertainment and lifestyle site, unveils Playboy Bachelor Party at www.playboy.com/bachelorparty — the most extensive resource for bachelor party planning. The Knot, the leading online wedding resource, contributed its expertise to the creation of Playboy Bachelor Party under the strategic alliance announced in June.

“Playboy has been celebrating bachelorhood for almost fifty years. The introduction of Playboy Bachelor Party means men now have a reliable resource for bachelor party planning,” said Larry Lux, president, Playboy.com. “And advertisers — both local and national — have a vehicle to reach this valuable and sizable market.”

Playboy Bachelor Party’s coverage matches the wide range of activities at the modern bachelor party, including golf weekends, gambling getaways, camping trips and more. Visitors to Playboy Bachelor Party will find:

* Basics, Planning and Activities: The most comprehensive selection of bachelor party articles (updated regularly) by Playboy.com editors and celebrity guest writers on everything from party ideas to protocol. Other regular features include the best of user-submitted party stories. A special launch feature is Playboy.com‘s look at "reverse bachelor parties" for men re-entering bachelorhood after a divorce.

* Local Guide: A city-by-city guide provides party ideas for big and small budgets. For each city, the service offers advertiser listings in categories including limousines, bars and party spaces. Ten cities are covered at launch, soon to expand to all major markets.

* Party Pages: A suite of interactive tools — powered by The Knot — with which party organizers send email invitations, post party details and pictures; guests post messages and RSVP online.

* Bachelor Party Store: A collection of Playboy-branded bachelor party products including, shot glasses, videos and cigars.

Playboy Bachelor Party will generate revenue from banner, sponsorship and local advertising, and product sales.

About Playboy.com

Playboy.com is a wholly-owned subsidiary of Playboy Enterprises, Inc. (NYSE: PLA – news), an international multimedia entertainment company. Playboy.com operates Playboy-branded Web sites targeting the entertainment and lifestyle interests of young men, including: Playboy.com ( www.playboy.com ), an advertising and e-commerce-supported Web site that offers a range of entertainment, information and e-commerce; Playboy Cyber Club ( cyber.playboy.com ), a subscription site featuring premium Playboy content and exclusive online events; the Playboy Store ( www.playboystore.com ), which sells Playboy-branded products; and Playboy Auctions ( auctions.playboy.com ), which auctions Playboy- branded merchandise and admission to Playboy events, and allows fans to auction their own Playboy memorabilia and collectibles. Playboy.com also operates Cyberspice.com ( www.cyberspice.com ), a site featuring premium adult entertainment under the Spice brand.